Jamo, the leading Denmark-based manufacturer of speakers and electronics, has completely revamped its jamo.com website. Applying a new look as well as implementing several user-friendly features and media tools, this online destination makes researching the brand’s versatile Danish-designed audio products both easy and exciting.
“Jamo is a well-known, highly respected speaker brand in over 80 countries and we are taking several steps—including this new site—to develop stronger relationships with our consumers and distributor partners all over the world,” said Jill Escol, senior marketing manager for Klipsch Group, Inc., parent company for the Jamo brand.
Escol also believes that this new site accurately reflects and reinforces Jamo’s brand appeal. “We base all of our speakers and electronics on the Danish design tradition of style, simplicity and functionality—it’s not just about delivering great sound; it’s about how a product integrates into your living space. For centuries, Danes have demonstrated a natural aptitude for architecture, construction and design—from bridges to furniture. At the same time, we have also established a global reputation as specialists in high-quality sound reproduction,” she concluded.
New features include highly detailed product descriptions with downloadable photos and matching product tabs. Once consumers make a product selection, they can take advantage of the site’s “Where to Buy Section,” which easily locates the nearest Jamo retailer in their area. Plus, it gives them the advantage of knowing they are buying from an authorised dealer who honours warranty terms.