IFA, 28th August 2008. It just keeps getting better as Sony have revealed a world first with a BRAVIA HD LCD TV that combines luxury and offers the ultimate in visual appeal with a 40-inch screen measuring a barely believable 9.9mm at its slimmest section.
The BRAVIA ZX1 offers compelling elegance of this wafer-thin display is hugely enhanced by a second master-stroke: there are no signal cables to spoil the perfectly poised design.
Instead, ‘BRAVIA 1080 Wireless’, a super-fast wireless connection, carries the audiovisual signal from the separate Media Receiver to the screen in real time. The visual simplicity is beguiling and creates an overwhelming impression of effortless sophistication.
Where conventional screens have CCFL (Cold Cathode Fluorescent Lamp) backlighting, the BRAVIA ZX1 is illuminated from the sides by LED arrays. BRAVIA Edge LED Technology is a key part of the advanced engineering behind this remarkable screen.