Here’s something to brighten your day! A price reduction on the PS2 and “Pink” from Sony. In the office here it’s raining, vacation is almost over for most… so sit back with two sexy models (!) for a change of pace from all our recent technical News …
The Pink PSP
Let’s start with the PSP, and as a picture is worth a thousand words so they say, here’s a close-up look :
Click on the image above to see it “life-size”
You can read all the techno details in the Official Press Release about the PSP™ (PlayStation®Portable), but much more than just a new color, the association with P!nk, a worldwide icon and musical chameleon, is a well thought out strategem to broaden PSP clientele.
“ P!nk is a very credible, very hip, and very unique female superstar – one with an appeal that extends well beyond the known pop music universe”, said John Fleckenstein, SVP, International, at Zomba Label Group in New York. “The PSP brand commands a ‘cool-factor’ and edginess that makes this partnership a perfect fit.”
And there’s a serious WAF approach too, behind the sexy color.
‘’Our collaboration with P!nk will reflect the shared values between the artist, PlayStation and all the young women with freedom, confidence and attitude’’ said Stephane Hareau, PSP Senior Brand Manager for SCEE.
The Pink PlayStation 2
Not enough of a eyeful of our young lady models ? (remember, in French and Italian the term “machine” is feminin….), well then take a look at the “slim & trim” Pink PS2 :
Click on the photo for a Zoom Image full screen view
This little baby doll is really tiny and will go with you (almost) everywhere. Her measurements height (thickness) : 2.8 cm, bust (width) : 58 cm, and shoe size (depth) 15.2 cm, (well, approximately).
Don’t you wish you were that trim ?
Complete with two Pink Analog (DUALSHOCK®2) Controllers
The new Pink PlayStation 2 will make its debut European appearance on the Sony Computer Entertainment Stand at Games Convention, Leipzig, 23 – 27th August 2006. More on the “Pink Strategy” :
“PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy ”, said Dan Hill, PlayStation 2 European Brand Manager. “The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console’s continuing popularity and relevance with a fun new twist”.
And more good news!
Sony has announced that it is to begin offering the hugely successful PlayStation2 computer entertainment system in Europe at €129.99 (£94.99) with immediate effect. The price of Memory Card (8MB) (for PlayStation2) will also fall to €19.99. The Pink PS2 will be becoming available in early November with an official SRP of €159.99, or at £129.99 exclusively in UK (bundled with SingStar Pop).
Food for thought
Between its European debut on 24th November 2000 and the end of June 2006, over 106 million PlayStation®2 consoles have been shipped worldwide, with about 40% throughout Europe, the Middle East, Africa and Oceania, making it one of the most successful consumer electronic products in history. Since the European launch of the ‘Black’ PSP in September 2005 and the Ceramic White PSP in May 2006, PSP is now in the hands of more than 6 million consumers in the EMEA zone, and almost 20 million around the world.
When you look at the numbers, then you understand why we talk about strategy as Sony has been getting it right up to now. But as the games battle front heats up with the new formats and the arrival of the PS3 in November and the HD-DVD drive for Xbox for the holidays (see previous article) analysts have diverging opinions on the future games market share positioning or on who will win the ultimate format war in five years… The format war will be decided over the depth of content, and don’t forget there are currently available over 2,200 titles for PlayStation 2, and over 150 targetted for launch in Europe prior to Christmas 2006… Saga to be continued…
In the meantime…
The limited edition P!nk PSP Value Pack will be available from 27th October 2006, at a SRP of €229/£169, including a Pink PSP, with all the necessary accessories – White Headphones with Remote Control, Pouch, Wrist Strap and a 32MB Memory Stick Duo™.
The new, limited edition Pink PlayStation 2 will be available from selected retailers throughout Europe from 8th November 2006 and will come complete with two Pink Analog Controllers (DUALSHOCK®2) and a Pink Memory Card (8MB) (for PlayStation 2).
For more information
- See details and product specs of the PSP in the Official Press Release, HERE.
- See details and product specs of the Pink PlayStation®2 in the Official Press Release, HERE.
- See the Official Press Release on the price reducuction for the PS2, HERE.
- To download in high definition the photos in this article, and more, visit the Sony SCEE site Media Library, HERE.