Speaker manufacturer KEF has been voted one of the UK’s coolest brands by the Superbrands organisation. The award follows independent research administered by The Centre for Brand Analysis among influential opinion formers and the British public.
The annual list reflects the combined opinions of an Expert Council and 2,458 members of the public, which chooses from thousands of brands and rates them according to style, innovation, originality and desirability.
Stephen Cheliotis, Chairman of the CoolBrands council and Chief Executive of The Centre for Brand Analysis commented “KEF’S inclusion on the CoolBrands List 2009/10 shows that KEF is a leading figure in its sector. Competition to be seen as one of the coolest brands in the UK is as fierce as ever and clearly KEF is delivering in the eyes of experts and the public.”