THX & Warner

Certification in the air...

Warner Bros International has signed a partnership with THX in order to apply the famous THX certification to its 250 future movie theatres.
The work, expected to take three years, will apply to various projects being developed by les Warner around the world (Europe & USA...).

To allow you to get a better grasp on what they’re planning, here’s a copy of their press release:

SAN RAFAEL, CA, October 9, 2002 — THX Ltd. today announced that Warner Bros. International Theatres (WBIT) has committed to installing 250 THX®-certified screens throughout its worldwide circuit over the next three years. The agreement will provide THX with a significantly stronger presence in key global markets, including Europe and the Pacific Rim. The 250 screens will be a combination of newly built theatres and upgraded existing facilities.

"Warner Bros. has always been committed to providing the very best sound and picture at our multiplexes," said Millard Ochs, President, Warner Bros. International Theatres. "THX certification lets our audiences know at a glance that they’re in for a quality experience."

WBIT is continuing to develop new multiplexes in Italy, Portugal, Spain and Japan, and is awaiting government approval for the nine-screen Grand Gateway Center in Shanghai.

"We are very excited that Warner Bros. has made this important commitment to THX," said Martin Dew, Director of International Sales for THX. "As competition has intensified, exhibitors around the world are looking for ways to differentiate themselves, and we’re extremely pleased that WBIT sees THX certification as something that will enhance movie-going for their customers."