InFocus Corporation, digital projection specialist, has announced that after seven successful years InFocus and CSE are to conclude their business relationship.
The agreement acknowledges the changing complexion of both companies and the reality that their longer term interests and objectives will inevitably diverge.
InFocus ScreenPlay SP8602 Midwich has added the domestic side of the InFocus range to its line up.
InFocus’ home entertainment projector line will now be handled exclusively by Midwich. Initially announced as the exclusive distributor of InFocus commercial projectors in May 2009, Midwich will assume full responsibility for the home cinema portfolio, which includes the upcoming CEDIA award-winning ScreenPlay SP8602 Full HD projector.
Commenting on the move CSE’s Ian Severs said: “We’ve enjoyed great success with InFocus, but we’re shifting our strategic focus to the luxury custom installation market, whose challenges are somewhat different.”
Darren Lewitt, AV director at Midwich, said: “InFocus is a very important and strategic brand for Midwich. As well as our commercial focus, we have a dedicated division that concentrates on the custom installation and consumer channel. As a member of CEDIA, the addition of the ScreenPlay range will strengthen our proposition in the custom install and independent retail markets.”
More information: Midwich +44 (0)1379 649 200