IFA 2009 starts today and is held between 4th and the 9th of September in Messe Berlin.
Cinenow were at the trade only days, two days before the show opened to the public where we got to see and film a number of new and exciting products.
:http://www.cinenow.co.uk/tv?event_id=117-ifa-berlin-2008
Sony were the first to kick off the trade event and as their stand was one of the biggest a number of new products were announced as well as of course 3D technology for the home.
Sony launched a new marketing campaign named Make.Believe and will focus on the home and to make Sony almost your one stop solution.
Hosted by Sir Howard Stringer and discussing the economy and how business has changed Sir Howard went on to mention a number of key changes at Sony and of course new products.
The main focus for Sony this year was 3D and their new prototype TV with built in internet.
Panasonic had another large stand and the main focus for this year was the film Avitar. Cinenow got to see a sneak peek at the 3D extravaganza and we were impressed by how much better it looked with the 3D glasses on and in HD then on the computer or TV.
Expect more reports and videos over the next two days.
Held in 30 different halls and requiring a shuttle bus to ship you around the IFA event is one of the biggest shows of the year.
Last year more than 6,600 accredited journalists from 62 countries including more than 1,300 international media representatives visited IFA.
Over 1,200 exhibitors from 32 countries and orders totalling billions of Euros happened at last years event. The exhibitors showcased new innovation and technology, coupled with a spectacular programme of entertainment and events. The show attracted over 225,000 visitors from around the world.
At this years show expects to see new products form Sony, including their Z5 Series of screens, JVC with new ultra thin LCD and new projectors, Onkyo, LG, Epson, Logitech, Loewe, Samsung, Sennheiser, Teac, Toshiba and Harmon Kardon.
To see last year IFA click here