Despite the recession in the UK The British Video Association has revealed that 3.1 million Blu-ray discs have been sold in the UK since the start of 2009.
With more people staying in and saving money at home the BVA calculated that the figure represents a 231% growth in sales figures from the same period last year.
However, the growing interesting in Blu-ray has contributed to a 9.5% drop in year-on-year sales of DVDs.
BVA marketing manager Hannah Conduct said: "The continuing success of Blu-ray is testament to the growth of consumer confidence in the high definition format. There are now almost 1,500 Blu-ray releases in the market covering a breadth of titles. Seeing is believing with Blu-ray and the figures show that once consumers have experienced the format, they continue to spend their money on the product.
BVA director general Lavinia Carey said that the home entertainment industry has largely been able to weather the recession so far, despite it struggling on the high street.
Around 900 entertainment retail stores have now closed since the start of the year, including the Woolworths and Zavvi chains going into administration.
“This changing retail landscape has had a huge impact on our half year result. We hope as the year progresses that new retailers will fill the gap by stocking home entertainment products to give consumers a wider choice,” she explained.
Lavinia Carey, Director General of the British Video Association, says: “The growth in disc sales throughout 2009 reveals that the home entertainment market is showing resilience in a difficult economic climate. The demise of EUK and Woolworths had a significant impact on pre-Christmas trading and the news since Christmas of Zavvi going into administration is a consequence of EUK going down. But we are not surprised that home entertainment is generally bearing up well; as people tighten their belts, many have rejected more extravagant outings in favour of a cosy evening at home with their favourite titles."
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