Cambridge Audio are one of those brands we all know and love and most would have or still do own Cambridge Audio products. But now it seems Cambridge Audio is cool!
Not that they were not cool before but Cambridge Audio have been now awarded by the SuperBrands Council for the second year running a coveted CoolBrands award.
This Coincides with a brand refresh from Cambridge Audio giving the company a new brand image which firmly links the passion the brand’s customers have for music and movies and the sound-first approach Cambridge Audio puts into hi-fi and home cinema design. The campaign embodies a human reaction to experiencing music through a quality hi-fi system with the new strapline *“Your music + our passion.”
Produced by Cambridge Audio’s in-house creative team, the refresh manifests itself across all of the company’s above and below the line activity including packaging design, print and online advertising, in-store merchandising and much more.
Integral to the image is a completely new multi-language website which is significantly faster and simple to navigate www.cambridge-audio.com Commenting on the refreshed brand identity, Simon Hewitt, Cambridge Audio’s Director of Marketing said, “Over the last five years we’ve taken Cambridge Audio from a UK centric specialist brand to one with a true global appeal that offers everything music lovers could want from hi-fi and home cinema to multi-room and iPod compatible electronics and loudspeakers.”
See CoolBrands Cambridge Audio Products In The Video Below