Sim2 Multimedia is working with Dolby laboratories to develop new prototype High Dynamic Range (HDR)- enabled liquid crystal display (LCD) flat screens using Dolby’s new light-emitting diodes (LED) local dimming technology. In addition, Sim2 will provide Dolby with manufacturing reference designs.
The new prototype displays will feature Dolby’s dynamic range imaging technologies, Dolby Contrast and Dolby Vision, incorporated in SIM2’s unique industrial concept.
Dolby Contrast leverages LEDs with local dimming to provide dramatically enhanced contrast. Dolby Vision combines high brightness with enhanced contrast to deliver picture quality that virtually matches real-world visual perception of depth, detail, and color.
“At Sim2, we design, develop, and deliver high-end display products that are visually stunning. Working with Dolby, we fuse our striking design with Dolby’s core technology to deliver dazzling visual quality,” says Maurizio Cini, president of Sim2 Multimedia.
Through its work with Dolby, Sim2 continues its long-term focus on delivering new and innovative technology solutions that enhance entertainment by making the experience as close as possible to reality.
Sim2 has had a busy week, as it has also launched its Grand Cinema C3X 1080 projector with support from Hollywood filmaker David Lynch.
Three-time Academy Award for Best Director nominee and winner at the Cannes and Venice Film festivals, Mr. Lynch is not just a Sim2 fan, he actually owns a Sim2 projector. He selected Sim2 for his personal production studio in which he edits all his projects. “I am a perfectionist, and when I was searching for a projector for my studio, I tested many brands. Sim2 beat them all by many, many miles,” Lynch says.
Speaking of the new C3X 1080 projector, he adds, “This Sim2 three-chip projector is beautiful, and its image looks pristine on the screen.”