1080p DLP™ TVs Arrive at CES

Las Vegas, NV, Jan. 6, 2005: Texas Instruments (TI) (NYSE: TXN) at the Consumer Electronics Show in Las Vegas announced that Samsung and LG will be publicly demonstrating for the first time DLP™ TVs with highly anticipated 1080p resolution. Presence of DLP TVs at CES this year has increased substantially with new products from more than 20 customers, and with Sharp demonstrating a DLP TV publicly for the first time. More than 75 DLP TV models are now carried at more than 11,000 retail outlets worldwide.

Industry insiders have been highly anticipating the move to 1080p resolution to meet the industry move to 1080p HD digital capture and broadcast. A 1080p prototype by Texas Instruments was demonstrated last year at CES 2004 and was identified as one of the 10 coolest finds at CES by The Los Angeles Times.

Manufacturers are choosing DLP TVs because they offer the best picture for their products, and consumers are choosing DLP TVs because they provide a truly immersive experience. Worldwide momentum includes:
 In the U.S., DLP technology has doubled its large-screen TV marketshare in the last year, growing from 8% to 16%; and DLP TVs are outselling plasma TVs in the large-screen category, according to NPD.
 In China, 12 different brands of DLP TVs are now available on the market from leading Chinese, Korean, and Japanese brands. The top 3 China TV manufacturers are now selling DLP TVs: Changhong, Skyworth and TTE.
 In Europe, DLP TVs are now available from most major brands in the market: LG, Loewe, Optoma, Sagem, Samsung, Thomson and Toshiba.

The inherent advantages of DLP technology, including no burn-in or fade, unmatched picture reliability, deep rich colors, and incredible, industry-leading contrast ratios, have led more and more manufacturers to choose DLP technology. The speed advantage of DLP technology also allows for a 1-chip architecture that provides razor-sharpness that will not misconverge over time, and excellent reproduction of fast video such as sports and live action with no motion lag.

Texas Instruments DLP Products and many of its customers will be at the Consumer Electronics Show in Las Vegas January 6-9 to showcase what is new and exciting with DLP TVs and home entertainment projectors. Texas Instruments booth: Central Hall #8602, Las Vegas Convention Center.