ITV has announced plans to introduce micropayments for its ITV Player online TV service early next year.
Details of pricing and indeed how the system will work are still to be decided.
ITV chief executive Adam Crozier said: “Our pay mechanism will launch at the turn of the year, we have picked our partners. We are working on the consumer proposition, what people are prepared to pay for and what will work and won’t work.”
He that ITV will probably run a variety of different payment models in the first few months after the launch to see what works and what doesn’t.
So far the broadcaster has been experimenting with several different online viewing models including ‘register-to-view’ for Champions League matches, Indian Premier League games, reality show The Only Way Is Essex and some webisodes of Coronation Street.