Penthouse has announced that it plans to launch the world’s first broadcast 3D porn channel.
The porn publishing empire intends to launch the new channel by summer this year. Footage will be shot in native high-definition as well as 3D and the channel will join the Penthouse HD channel, which launched in 2009 and is currently available via 30 different platforms in 15 countries across the world.
Marc Bell, CEO of FriendFinder Networks, the company which owns Penthouse, said: “We started shooting in 3D this past summer, and have significantly invested to perfect 3D production quality. Consumer excitement for 3D content is high, and Penthouse is the one studio that can rely on its broad expertise to deliver 3D in a manner unmatched by any other branded entertainment company.”