LG has confirmed at CES that it intends to focus on developing a new range of passive 3D TVs rather than concentrating on active-shutter 3D TVs.
The company cited excessive costs and some viewing issues such as crosstalk as the reasons behind the decision to create the new ‘Cinema 3D’ TV range.
Three new ranges of LCD TVs are planned for the next few months ranging from 32in to 72in – the LW450U, LW550T and LW650T. They’ll work with low-cost polarised glasses, and the company claims they should give more consistent results than their active shutter rivals.
The sets will use the next-generation FPR3D (Film-type Patterned Retarder 3D Display) technology, a new film developed by LG Chem, which are about a quarter of the cost of the glass used in current passive LCD display panels. LG estimates it should cut the cost of passive 3D TVs by 20-30 per cent. Passive 3D glasses are also considerably cheaper than the active shutter variety – about £1 rather than £100.
LG is still producing some plasma 3D TVs active shutter technology however, and new models include the PW450T, PZ250T, PZ550T, PZ570T and PZ950T. Sizes range from 42-60in and they include THX 3D certification.
Stephen Gater, LG’s Head of Marketing, said: “LG’s 2011 product range will lead the Home Entertainment industry, with the world’s first LED Cinema 3D TV and an impressive range of Active 3D TVs, including Full LED NANO and plasma TVs.”