World Cup matches will be shown at selected cinemas in the UK from 2nd July.
Thanks to an agreement between cinema content provider SuperVision Media and the Vue, Odeon, Cineworld and Empire chains, live coverage of the World Cup will be shown in 3D, beginning with the quarter-finals.
The matches will be shown in cinemas in London, Manchester, Liverpool and Newcastle and while ticket prices are to be decided by each of the individual cinema chains, they’re expected to be between £12 and £15.
The six games scheduled are:
- Second quarter-final: Friday, 2 July 2010, 7:30pm
- Third quarter-final: Saturday, 3 July 2010, 3:00pm
- Fourth quarter-final: Saturday, 3 July 2010, 7:30pm
- First semi-final: Tuesday, 6 July 2010, 7:30pm
- Second semi-final: Wednesday, 7 July 2010, 7:30pm
- Final: Sunday, 11 July 2010, 7:30pm
Daniel Webber, managing director of SuperVision Media, said: “If you aren’t lucky enough to be going to South Africa, this will be the next best experience you can have. The quality of the production is going to be outstanding and we are delighted to be working with the likes of Arqiva and Sony to make this possible.”