Pure claims its latest DAB radio is ‘the world’s most affordable quality digital radio’.
The Pure ONE Mi (pronounced ‘me’, in case you were wondering) actually a compact version of the popular Pure ONE, which has been the best selling portable radio in the UK since launch. As with most of Pure’s portable radios, it’s compatible with the A1 ChargePAK rechargeable battery and promises up to 18 hours of on-the-go listening.
The palm-sized device has DAB+ and FM reception too, which it plays back through a single 2.5in speaker. Other features include FM, a clear digital display, 16 presets (eight DAB, eight FM), multilingual menus and a USB socket for power and for future updates.
Colin Crawford, PURE’s director of marketing, said: “ONE Mi is the radio which really takes digital radio mainstream, delivering great quality digital radio at a great value price. It’s the digital radio equivalent of your trusted old transistor radio and the perfect soundtrack to some well deserved me-time.”
The Pure ONE Mi is available now in black or white for £35.