Pioneer demonstrated LCD vs Plasma study: Plasma won! (The Bristol Show 2007)

Jim Catcheside, Product Manager Home Business Group, outlines the study that was done by Synovate, an independent research company, that compared LCD verses Plasma, and the result was that 70% of the randomly selected people in several European countries preferred Plasma. Jim explains some of technical factors why and you will see part of the demo in the clip with a test pattern that was very convincing. The complete 25 page White Paper is available for download.