YAMAHA GOES EXCLUSIVE TO CI CHANNEL WITH AWE

8 juillet 2009


Communiqué de presse

Yamaha is building on its relationship with top CI distribution specialist, AWE, with the announcement that the Epsom-based company will now act as its exclusive distribution partner for Yamaha high-end AV products into the residential custom installation market.

This development follows a partnership of 6 years’ standing where AWE has supplied Yamaha’s amplifiers, players and receivers with great success to custom installers. The exclusive arrangement will cover the entire range including mainstream and premium products. AWE will therefore also be the sole provider to custom installers of their i-pod compatible products, Soavo 1 audiophile speakers and the phenomenal 11.2 channel AV amplifier, the Z11.

“Since Audio-Visual products became part of Yamaha Music UK, our business and profile has developed rapidly” comments Richard Ashby, Yamaha Sales Manager. “We recognise the importance of CI to our business, and we believe that the partnership with AWE is the perfect combination of product, service and support – powered by music!”

“We are delighted to be working even more closely with Yamaha”, explains Stuart Tickle, Managing Director of AWE. “The Yamaha brand and its AV products are renowned for their musical excellence and ultra reliability. AWE matches this with high quality service and support for the specialist custom installation channel. It’s a great fit, and one that we look forward to building on over the coming months and years”.

Yamaha components have long been recognised as manufacturers of fine quality equipment, capable of creating an outstanding music and home cinema environment for the home. As well as offering an innovative range of products, Yamaha also deliver on reliability with a two year warranty provided as standard on all CI components.


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