SIM2 have enlisted the help of director David Lynch for their latest marketing campaign. SIM2 rolled out a special 16-page, HDTV themed insert in USA Today on November 21st.
“SIM2 was asked to participate in the USA Today insert representing high end front projection. Normally, USA Today would not be on our radar as a place to advertise,” said Charlie Boornazian, VP of Sales and Marketing for SIM2 USA. “Reaffirming SIM2’s commitment to build brand awareness in the US, we felt this was an incredible opportunity to put the SIM2 brand name in front of an entirely new audience.”