First seen at this years Stuff Live event POP is a new and exciting way to get all your entertainment needs. POP is a fun, convenient and hi-tech way of buying DVDs, Blu-ray, console games and downloading music and movies, 24/7.
POP it seems is a vending machine for the 21st Century, which allows you to watch movie trailers, read reviews, check the charts and purchase the latest DVD releases, along with movie classics and console games.
Using an interactive touch screen, you simply select the DVD, Blu-ray, or game you wish to buy, swipe your credit or debit card and the DVD or game ‘pops’ out.
As of November you will also be able to download film and music direct from POP machines. Downloads will be compatible with most PDAs, memory cards/sticks or MP3/4 players and SD cards. The process is instant and you can take receipt of your gift in minutes.
With more than 100 titles on offer, including this summer’s box office smashes ‘Mamma Mia!’, ‘Hancock’, ‘The Incredible Hulk’, ‘Wanted’, ‘The Mummy: Tomb of the Dragon Emperor’ and ‘Hellboy II’ at great prices, plus fabulous Blu-ray product, such as Casino Royale in the POP machines, there will be plenty of choice for movie lovers.
POP is the first of its kind in the UK and is set to change the way we buy entertainment forever. POP is ideal for last minute shoppers as some POPs can be found in locations that can be accessed, out of ordinary shopping hours.
Look out for POP portals throughout the UK from October onwards, situated in popular destinations, such as cinemas and gyms, with plans for sites at shopping centres, universities, train stations and airports.
Rachel Wilkinson, Head of POP, says: “Research suggested that people love the concept of instant purchasing gratification, at their convenience. You can already do this at home via the internet, but POP is the first to offer this service to customers whilst they are out and about. Not only is POP a fun, interactive purchasing experience, but customers can buy DVDs and other entertainment whilst waiting for a train, plane or even a film to start!”
Director of POP, Darren Mason, who created the initial prototypes with a manufacturing partner says: “It’s great to see the initial ideas become a fully formed working product, that people will enjoy using.”