Sky TV have passed the 9 million subscriber mark, adding 87,000 customers net in the three months to September 30.
Sky commented that almost half of its total customer base now takes Sky+ subscription after a record 421,000 subscribers signed up to use the standard definition personal video recorder during the period.
Sky HD content got bigger and better this year and this should by customers taking the premium Sky+ HD box with an increase by 93,000 to a total of 591,000 in July.
The retail price of the high definition box was also reduced from £150 to £99.
Sky warned, however: “The economic climate is tougher than it has been for many years and like all companies we face uncertainty. While no consumer business is immune to a downturn, our move to a broader customer offer, including leading broadband and fixed-line telephony services as well as the best home entertainment, has enabled us to build a healthy and relatively resilient subscription base. There remains substantial headroom for growth in our core sectors, both through adding new customers and selling more products to them. This, together with our focus on cost efficiency, is delivering improved profitability.”
Sky was particularly pleased with the number of customers taking its Sky Broadband and Sky Talk services. 1.8m homes now take Sky’s broadband offerings and 1.4m subscribe to Sky Talk; 12% of its total customer base take the “triple-play” proposition of TV, broadband and phone all from Sky.