2006 breakthrough year for 3G...? Not yet, Motorola says...

1 janvier 2006


Motorola Inc. (NYSE:MOT) is to be taken seriously when it makes predictions about its own core market. They could not, after all, have survived in this industry on wrong assumptions, and they are still there. So?

They were speaking in Helsinki, home of another very credible mobile phone player, about anticipations and forecasts, amongst others. Comes THE topic and the question that usually goes along with it: when will 3G finally break through? Well, certainly not in 2006, according to Ron Garriques, Motorola's president of mobile devices, who was interviwed by the Finnish daily busines newspaper "Taloussanomat".

The reason? "3G services are not yet at the level that they necessarily would require high-speed data transfers" he explained, and added that, to him, an increase is very likely, but it will certainly "not be a breakthrough." He then continued in saying that 3G handsets have still to improve their technology, because "Chips are not yet small enough and they don't guarantee a small enough consumption of electricity. In addition, the cost structure in 3G phones is not as efficient as in GSM and EDGE handsets." 

No breakthrough yet, Motorola says

This declaration deserves more than a mere nod; after all, every PR busines and marketing campaign in the world -there is one of those push-fake-info Ad campaigns currently ongoing in France, which  is such a piece of  bad marketing- has decided that we're retarded if we don't convey to our little brain cells that 3G phones are there, that everyone uses them, maybe with the exception of persons above 90, or under 1 year old. Good! Now I know that I was not on the dark side of the 3G force. Approximately 5.9 billion humans are like me... Not so dumb.

To come back to business, Motorola also thinks that they should improve their distribution channels to efficiently compete with No.1 Nokia. "We have the best products, Nokia has a better distribution network. The question is now can we build just as efficient a chain of distribution before they get to our level in their phones." he said. Maybe they should also cool down their ad specialists, until the "push", offer market becomes a demand market. People will buy them when they know what to do with them.

Visit Motorola here


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