Soft Ads in Cannes

Flashback to the Flicks...

As many of our English speaking internauts didn’t get a chance to check out this incredible installation, we’re pulling it back out of the hat for your enjoyment. The Cannes Film Festival is of course the event that film buffs await with impatience every year. To meet a new demand from private buyers, the company Soft ADS, specialising in broadcast and cinema, concocted, for the event, a Home Cinema installation at the Palmeraie Beach, which is in fact the beach of the Martinez Hotel.

To give you the chance to better admire this unique installation, we have assembled a photo report of the event.
The icing on the cake is that we are proposing a 360 tour of the installation which, according to Michel Sonnier, attracted numerous personalities who witnessed demonstrations of Arkamys, D-Box and Synthésis. Enough to get even the healthiest hip pockets itching. We will of course bring you all the technical details of the installation in a later edition.

- Access the Photo Report

-Access the 360° Tour