Virgin Media has teamed up with the BBC to bring some of its ‘red button’ content to Virgin’s TiVo service.
BBC Sport and BBC News apps will appear on TiVo next year, offering the BBC’s extra content to Virgin customers.
The BBC Sport app will pull together all of the BBC’s red button content with video-on-demand and BBC Online material all available at the touch of a button.
Due to be available before next year’s big sports event, Virgin TiVo viewers will be able to choose from up to 24 streams of live BBC coverage for the London Olympics.
The BBC’s News app will also be appearing, bringing TiVO red button users a range of on-demand and online news content.
Jane Weedon, Controller of Business Development, BBC Future Media said: “Having partnered with Virgin Media to bring BBC iPlayer to TV back in 2008, we have since brought a vastly-improved, fully-integrated experience of BBC iPlayer to Virgin Media’s TiVo Service.
With the addition of the BBC News app and enhanced BBC Sport services – all accessible via the Red Button – we plan to build on this partnership and continue to innovate in connected TV through 2012.”