Virgin Media has today announced the addition of Sky Anytime to its On Demand TV service.
The move will bring thousands of hours of films, TV shows, sport and news to the platform’s offering.
The company says that Sky Anytime’s content will boost the amount of on-demand entertainment on Virgin TV by over a third, total of 6,500 hours, with some content available in HD and 3D.
To begin with, customers on Virgin’s XL TV package will have instant access to popular shows like Glee, Terra Nova and more from Sky 1, Sky Living, Sky Arts and Sky News, in HD where possible. The service will then be rolled out to M+ TV customers and more from 2012.
Virgin TV customers who subscribe to the Sky Movies Collection will also be able to get 500 titles from Sky Anytime, as well as more than 500 movies from FilmFlex, PictureBox and Virgin Media Player.
Subscribers to the Sky Sports Collection will be able to catch up on the latest sporting action, with highlights from the Premier League, UEFA Champions League football, international cricket and European Tour Golf.
Cindy Rose, executive director of digital entertainment at Virgin Media, said: “The addition of Sky Anytime on Virgin Media forms part of our ongoing commitment to developing a compelling and complete digital entertainment service.”