Spotify has signed an exclusive partnership deal with Virgin Media.
The deal means that Spotify’s catalogue of more than 13 million songs will be available to Virgin’s customers in a variety of ways, including online, on mobile and via TV.
Virgin claims it will be the UK’s only digital entertainment provider to integrate Spotify into its TV offering. The integration will happen via an app on Virgin’s TiVo service, as well as a bundled offering for Virgin mobile phone users.
The plan is to offer Spotify Unlimited, which gives unlimited, ad-free access to Spotify’s music library on computers, and the full Spotify Premium service for use with mobile devices.
Customers will also be offered exclusive features and content, as well as special promotions.
Andreas Liffgarden, director of business development at Spotify, said: “By teaming up with Virgin Media we are giving millions more people across the UK the chance to enjoy music at their fingertips, be that on their computer, mobile, and for the first time through their TV.”
Virgin Media’s Spotify service will launch in the autumn.