Voici une nouvelle qui va ravir les passionnés de trailers, car THX vient en effet de mettre en ligne un nouveau trailer sur son site web www.thx.com.
Ce nouveau trailer appelé Science est le 11 ème d’une lignée déjà bien connue, et il augure pour THX, une nouvelle stratégie “The Science of Sensation” basée sur une interaction, entre les développements technologiques et les sensations ressenties par les spectateurs.
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Communiqué de presse
SAN RAFAEL, Calif., May 11, 2005 - THX Ltd., the leading provider of technologies, certification pro grams and quality assurance standards for the entertainment industry, today announced the release of SCIENCE, the company’s newest theatrical trailer for THX Certified Cinemas, DVDs and Games. A team of acclaimed sound and visual artists from the filmmaking community produced SCIENCE, the 11th THX trailer created since the company was founded in 1983. The SCIENCE trailer is currently being distributed to THX Certified Cinemas, just in time for the summer blockbuster movie releases, and will also begin to appear on THX Certified DVDs and Games this fall.
The SCIENCE trailer gets its name from THX’s new brand strategy, “The Science of Sensation,” which builds on the THX principles of using scientific innovation to create technologies that provide sensational movie, music and video game experiences.
“The THX trailers are adored by moviegoers, home theater audiences, and gamers around the world. They help us connect with consumers and provide our partners an entertaining way to commemorate their efforts in achieving THX certification,” said Michael Franzi, chief marketing officer at THX. “The SCIENCE trailer will help THX communicate the value of its technologies and certification programs, while priming entertainment audiences for high quality audio and visual presentations.”
For the first time in more than 20 years, the SCIENCE trailer features the complete, original THX “Deep Note™”, an audio mark that has become synonymous with the THX brand. In THX Certified Cinemas, “Deep Note” is used to display the power of the auditorium’s acoustics, surround sound system and visual presentation. On THX Certified DVDs and Games, it provides consumers with an immersive demonstration of their home entertainment system. The audio for “Deep Note” begins in the front channel and then encircles the audience, as it erupts into a final crescendo —providing a truly enveloping experience.
PAST THX TRAILERSWings (1983) Broadway (1985) Cimarron (1988) Grand (1993) The Simpsons (1994) Tex (1996) Tex 2: Moo Can (1997) Broadway 2000 (1999) Cavalcade (2001) Bounty (2003)
To view a selection of these THX trailers or to find a list of THX Certified Venues or Products, visit www.thx.com .