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7 janvier 2008 — Communiqué

Sharp’s new 52-inch Full HD 1080p AQUOS® Liquid Crystal Television raises the bar for LCD TV performance with a striking new design and Internet functionality. The LC-52D74U includes the AQUOS Net service that allows users to access customized Web-based content, as well as receive real-time customer support from dedicated Sharp advisors. In addition to groundbreaking features, it also sports a stunning new Cornerstone design, including a textured finish that gives way to mirrored corner accents. A Dynamic Contrast Ratio of 18,000:1 provides for some of the industry’s deepest most accurate black levels, while an unparalleled pixel response time of 4ms improves the picture on fast-moving action scenes. With a 4-wavelength backlight system, the D74 model also provides a wider color spectrum to achieve deeper, more vivid reds than was previously possible. Additionally, the model boasts one of Sharp’s most advanced versions of its true 16:9 1080p (1920 × 1080 resolution) Advanced Super View panel. Sharp’s entire AQUOS line was designed by world-renowned industrial designer Toshiyuki Kita, whose designs are on display at the Museum of Modern Art in New York. The AQUOS brand evokes images of liquid crystal fluidity and emphasizes the elegant design and superior performance consumers have come to expect from Sharp products.

The D74U line of AQUOS Liquid Crystal High Definition Televisions offers the following features: 52-inch screen size class available in new Cornerstone design, with a textured black finish, corner accents and slim-line casing; bottom-mounted tight-fit stealth speakers AQUOS Net service provides customized Web-based content on the TV screen, allowing viewers to access local weather forecasts, stock quotes and their favorite comic strip AQUOS Advantage Live, made possible through AQUOS Net, gives consumers real-time customer support directly on their TV screen True 16:9 aspect ratio and full HDTV resolution of 1920 × 1080 displays high-definition programming in full spec 1080p resolution, and is compatible with terrestrial, cable and satellite HDTV broadcasts 18,000:1 Dynamic Contrast Ratio for some of the deepest blacks and most detailed picture available today Four-wavelength backlight system provides enhanced color reproduction with deeper, more vivid reds Dramatic 176-degree horizontal and vertical viewing angles enable the viewer to watch TV clearly from virtually anywhere in the room Fine Motion Advanced mode for optimizing response time on fast-moving images (4ms) 450 cd/m2 high brightness so they can be placed virtually anywhere – even near windows, doors or other light sources – and the picture will still be clear and vivid Next generation of Sharp’s proprietary Advanced Super View (ASV) LCD Panel with Black TFT low-reflection coating which dramatically reduces glare, even in harsh lighting conditions 60,000-hour lamp life provides for years of viewing pleasure Five 1080p compatible inputs, including three HDMI (version 1.3 with x. v. color and Deep Color) and two HD components Dedicated PC input and RS-232C input for custom installations OPC Power Save function automatically adjusts luminance to room brightness and lighting conditions Detachable table stand for easy transport and placement flexibility; optional mounting brackets* allow for installation on the wall

Pricing and availability The LC-52D74U will be available in April for a Manufacturer’s Suggested Retail Price (MSRP) of $3,599.99

For more information on Sharp’s full line of Liquid Crystal Televisions, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J. 07430, or call 800-BE-SHARP. For online product information, visit Sharp’s Web site at


Sharp Electronics Corporation is the U. S. subsidiary of Japan’s Sharp Corporation, a worldwide developer of one-of-a-kind home entertainment products, appliances, networked multifunctional office solutions, solar energy solutions and mobile communication and information tools.  Leading brands include AQUOS® Liquid Crystal Televisions, 1-Bit™ digital audio products, SharpVision® projection products, Insight® Microwave Drawers®, and Notevision® multimedia projectors.   For more information visit Sharp Electronics Corporation at

AQUOS is a registered trademark of Sharp Corporation

HDMI, the HDMI logo and High Definition Multimedia Interface are trademarks of HDMI Licensing, LLC.

*Purchased separately


Kristen Blankenship Chris Loncto Stanton Crenshaw Communications Sharp Electronics Corporation Phone: 646-502-3596 Phone: 201-529-8680 E-mail: E-mail: HYPERLINK

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